At Kashi, we’re concerned that digestive ailments affect 70 million Americans.* A nutritious diet full of fiber and other important nutrients can help enhance your digestive health. So we added powerful ingredients to Kashi Vive cereal that were chosen to help Balance, Purify and Strengthen your digestive system.

BALANCE

Many people think of digestive balance as the absence of digestive problems. But we think balance should be more positive than that. So we’ve added a hint of ginger to Kashi Vive cereal, known for hundreds of years for its ability to calm and soothe digestion.

But we know that digestive balance can also come through addition of good bacteria, known as probiotics, to your diet. Similar to the active cultures you would find in your favorite yogurt, probiotics are a varied group of beneficial bacteria that may enhance digestion, reduce harmful enzymes, and improve overall digestive and immune health. Not to mention, probiotic bacteria serve an important role of crowding out the bad (“pathogenic”) bacteria in your digestive tract. So we added the probiotic bacteria Lactobacillus casei to Kashi Vive cereal to help achieve digestive balance.

PURIFY

Your digestive system is supported by your liver, which helps keep your blood clean and free from unwanted substances. You probably remember your parents telling you to “eat your broccoli!” and here’s why: Broccoli contains potent phytonutrients that have been shown to stimulate the liver’s cleansing activity. So we’ve added natural dried broccoli to Kashi Vive cereal - the same amount as eating about a half a cup of steamed broccoli.

Of course, you know eating plenty of fiber is the foundation for proper digestion so we included 12g of fiber in every serving, nearly 50% of your daily needs!

STRENGTHEN

As much as we consider arterial health an important aspect of heart health, the health of your colon (large intestine) is critical to complete digestive health. Recent research has shown that calcium and vitamin D play an important role in strengthening intestinal health. Each serving of Kashi Vive cereal is an excellent source of both of these nutrients, providing 20% of your daily value.

Click here to see nutrition and ingredient information on Kashi^® Vive^®.

* Source: U.S. National Institute of Health